Press release

Wroclaw, April 20, 2021

The Selena Group is committed to sustainable building

In its new guidelines, the European Commission has set itself an ambitious goal: to achieve a complete decarbonisation of the construction industry by 2050. The transformation is made possible through the collaboration of industry leaders and the use of technologies to increase the energy efficiency of buildings. Further sustainable building solutions are being launched by the Selena Group, whose founder and owner Krzysztof Domarecki recently became an ambassador for the international #BuildingLife campaign, which supports the implementation of the European Green Deal.

Energy efficiency of buildings and sustainable construction are among the focus areas of the Selena Group. #BuildingLife will accelerate the realization of the European Green Deal ambitions for the construction sector and provide the entire region’s first response to the zero carbon vision. Krzysztof Domarecki, founder, owner and long-time CEO of the Selena Group, became the international ambassador of the #BuildingLife campaign.

“Decarbonization should be viewed in three ways: economic, social and environmental. In addition to reducing CO2 Emissions, sustainable solutions must also generate savings and increase living comfort. Selena has been committed to environmentally friendly, easy-to-use and quick-to-install products for 30 years. I trust that this is the right way to protect our planet from climate change“, says Krzysztof Domarecki, the ambassador of the #BuildingLife campaign.

Individual Green Building Councils from ten European countries are developing national roadmap packages for decarbonization. Selena participates in the campaign as a member of the Polish Council for Green Building (PLGBC). Activities in industry associations and participation in campaigns to promote sustainable building support Selena’s daily commitment to reducing the environmental impact of the construction sector.

Roofs give the cities a lot of green again

To achieve the ambitious goals of the European Commission, the Selena Group has been developing innovative technologies to reduce CO2 Emissions. In large metropolitan areas, this solution is represented by green roofs. They improve the quality of life of the residents and contribute to the improvement of the micro- and macroclimate by increasing oxygen production and humidity and by purifying the air of CO2 and other impurities.

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For the construction of roof gardens, the specialists at Selena offer the proprietary Tack-R system. Green roofs have a number of positive effects on the environment, improve air quality and reduce urban heat islands by absorbing sunlight. This helps cool buildings and fight smog that is engulfing many cities. 200 g of dust.

Green roofs are created on residential, office, utility and commercial buildings. This green trend in architecture is clearly visible not only in the private sector, but above all in projects by real estate developers. Green roofs make it easier to introduce additional space planning solutions, but as architects point out, they can also increase property value by 10%.

Big energy savings

Reduce CO2 With emissions into the atmosphere, it is important to increase the energy efficiency of buildings. To meet the strictest requirements in this regard, Selena has developed the COOL-R waterproofing coating. Thanks to the use of innovative technologies, the coating has a high reflectivity (effectively reflects the sun’s rays) and a high emissivity (emits a large amount of heat). In this way, the energy required for air conditioning the building is reduced.

“The coating reduces energy consumption and consequently CO2 Emissions that lead to significant financial savings. By lowering the temperature of large industrial roofs, we cut air conditioning costs by up to 25%. At the same time, we reduce the load on the roof structure, extend its service life and ensure long-term watertightness. The coating enables an optimal temperature to be achieved in the building. This increases the safety of the industrial production and storage of goods and increases the living and working comfort of the people living in the buildings“says Jarosław Kulesza,” COOL-RGlobal coordinator.

The technology developed by the Selena Group has gained international recognition. It has been used for projects such as Salgado Filho International Airport in Porto Alegre (Brazil) (18,800 m2), a shoe factory in Toledo (Spain) (13,000 m2), a production facility in Bolesławiec (12,000 m2) and a production facility in Colgate in Sao Paulo , a medical laboratory in Madrid, a hotel and a sports hall in Malaga, and shopping centers in Sao Paulo, Rio de Janeiro and Wroclaw. The advantages of this coating are also evidenced by the certificates awarded to it relating to its energy-saving properties. These certificates include: International Environmental Product Declaration (EPD) from the Building Research Institute, Green Card from the certification company DEKRA, Type II declaration in accordance with ISO 14012 and the EKO ITB label.

Increased energy efficiency

One of the most common manifestations of adverse human effects on the environment is the excessive consumption of electricity and natural gas caused by inadequate insulation of buildings. Previous sealing solutions were often expensive and difficult to install. To address this problem, Selena developed the WINS system, an innovative standard for windows

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Installation and sealing. This solution prevents energy losses in residential buildings by a significant 30% by eliminating “thermal bridges”, ie heat dissipation channels.

According to the report of the Polish Green Building Council “Green Building Certification in Numbers”, the number of certified facilities increased by up to 197 in 2019. Poland continues to lead in certification in Central and Eastern Europe (51% of certified) buildings from this region are in Poland). These figures clearly show that sustainable building in Poland is a constant change in the industry. The solutions implemented by Selena Group show that green investments can bring long-term benefits for the environment and investors alike.

Additional information:

Selena Group

The Selena Group is a global leader and distributor of construction chemicals and one of the world’s four largest manufacturers of construction foams. The group’s product range includes foams, sealants, adhesives, sealing products, insulation systems, fasteners and complementary products. The group comprises 35 companies in 18 countries. The group’s production facilities are located in Poland, Brazil, South Korea, China, Romania, Turkey, Spain and Kazakhstan. With its international experience in various markets, the Selena Group can grow rapidly as an innovative company developing new solutions adapted to the increasing needs of users.

The Selena Group has received several awards in the most prestigious rankings, including:

  • The title “Investors Without Borders”, an award from the European Economic Congress 2020
  • The “Teraz Polska” award for the TYTAN 60 SECONDS foam adhesive
  • Hidden champion in the report for the European Bank for Reconstruction and Development (EBRD)
  • “Forbes Diamond 2020” award
  • Polish President’s Business Prize in the “Sustainable Success” category
  • “Teraz Polska” award in the “Foreign Investment” category
  • the Jedynka Gazety Wyborcza award for the 30th Anniversary Companies selected as significant by Gazeta Wyborcza

Contribution to the development of the region

The awards given to the company’s founder Krzysztof Domarecki include:

  • Medal for the 100th anniversary of Poland’s independence in recognition of its contribution to the Polish economy;
  • Wektor 2017, an award from employers of the Republic of Poland
  • The “Lower Silesian Personality” award in the “Business Stars” competition within the Lower Silesian Economy

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The group was also recognized for the innovation of its products:

  • In 2018 and 2020 it was awarded the title “Construction Company of the Year” for the seventh and eighth time.
  • Golden emblem of the Consumer Quality Leader 2018 in the category “Silicones and foams”

Selena’s modern products of the highest quality are valued by the Group’s partners and customers in 100 countries. The group’s portfolio is rounded off by outstanding brands such as Tytan Professional, Quilosa, Artelit and Cool -R. In April 2008, the shares of Selena FM SA, the Group’s holding company, were admitted to trading on the Warsaw Stock Exchange.

Disclaimer of liability

Selena FM SA posted this content on April 20, 2021 and is solely responsible for the information contained therein. Distributed by the public, unedited and unchanged, on April 20, 2021 13:45:09 UTC.